CARMELA ROCHA

Projeto expográfico, curadoria e direção criativa para o pavilhão comemorativo dos 50 anos da Embraer no Paris Air Show em Le Bourget. 

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Welcome to a Journey of Inspiration.

Embraer invites you to celebrate its 50th anniversary by flying on a journey of wonder. A tour on the wings of imagination of one of the most creative aerospatial companies in the World, passing by 50 years of inspiration, research, technology, challenges and engineering creativity. 

The design for the Paris International Show is proposed as an unique gesture, an immersive and interactive multi-sensorial journey through the outstanding story of the company. We invite  you to walk on the clouds, in a magical environment that will entertain and educate at the same time. 

Be touched by the heart, through machines and possible horizons!

Embraer, head in the clouds and feet on the ground. 

Welcome next 50 years!

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Ano: 2019

Local: Paris - França

Área: 290 m2

Projeto e Direção Criativa: Carmela Rocha + Atelier Marko Brajovic

Direção de projeto: Fernanda Zanetti e Carmela Rocha

Arquiteto assistente: Adalberto de Paula

Cliente: Embraer

​Vídeo: João Souza/ Embraer

Construtora: RTH Group

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